Consumer Decision Making in a Counterfeit-Plentiful Market: A Study of Brazilian Consumers
Delane Botelho, Marcia Christina Ferreira and Alda Rosana Almeida
Mobile Games Advertising in International Marketing Context
Equity Ownership, Trust, and Legalism as Antecedents to International Joint Venture Satisfaction
Xiaohua Lin and Chike Okechuku
International Marketing of Higher Education: A Comparative Studyof the International and Domestic Students’ Perceptions of Good Teaching and University Quality.
Ann Mitsis and Patrick Foley