Journal of International Marketing and Exporting Vol 13 No.1 2008

Internet Marketing: An Entry Mode of Internationalization
João Pedro Couto, Maria Teresa Borges Tiago, Flávio Tiago, and José Cabral Vieira

Multinational Corporations Knowledge Transfer in Marketing and Strategic Positioning: A Study of Brazilian Subsidiaries
Thelma Rocha and José Cláudio Terra

Marketing of Executive Education Programs in Universities in China
Ning Rong LIU

Drivers of Customer Loyalty in the Banking Industry: An Investigation of Banking Customers in Brazil.
Sandra Holanda, Arnaldo Coelho and Manuela Vivaldo Santos Silva

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