Internet Marketing: An Entry Mode of Internationalization João Pedro Couto, Maria Teresa Borges Tiago, Flávio Tiago, and José Cabral Vieira Multinational Corporations Knowledge Transfer in Marketing and Strategic Positioning: A Study of Brazilian Subsidiaries Thelma Rocha and José Cláudio Terra…
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Journal of International Marketing and Exporting Vol 12 No.1 2007
Marketing and the Public Sector: An evaluation of Sister State Agreements as an International marketing device Terrance Gatfield and Robert Rugimbana International Tourist Arrivals to Europe: A Shift-Share Interpretation Chau Jo Vu and Lindsay Turner The VSE Internationalisation Process: A Social…
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Journal of International Marketing and Exporting Vol 11 No.1 2006
Japanese Multinational Enterprises Entry Mode in Developed versus Emerging Markets Mourad Mansour The Effectiveness of the Franchising Format for Rapid Global Expansion Linda Jane Coleman, Marie Hladikova and Mayuresh Kelkar The impact of Globalization on Environmental Sustainability Hoon Park An…
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Journal of International Marketing and Exporting Vol 10 No.1 2005
The Effect of the Internet, Firm-Specific Characteristics and Market Characteristics on Export Marketing Performance: An Empirical Investigation Craig C Julian and Reidar Holtedahl Barriers to Commercialisation of High Technology: A Case of Photovoltaics in India Raja Peter, Laurence Dickie and Vasanthi…
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Journal of International Marketing and Exporting Vol. 9 No. 1, 2004
Women Perceptions of Female Images in Advertisements in Brazil : Lesson for International Marketers Claudia Rosa Acevedo, Ana Laura Arruda, Jouliana Nohara, César Basta José Mauro Hernandez The Effect of Marketing Capability, Financing Resource, and Spatial Configuration on Market-Focused Flexibility Li…
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The Journal of Management and World Business Research Vol. 12 No. 1, 2015
Brand personification as a service marketing mechanism Prakash Vel, Hesham Mubarak and Majed Abdel Malak Moderation effect of gender on factors influencing Generation-Y’s purchasing intention within the toy industry in Malaysia Derek Ong Lai Teik and Koay Kian Yeik A…
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The Journal of Management and World Business Research Vol. 11 No. 1, 2014
Career development of Canadian hotel managers in the hospitality industry: An examination of gender perceptions of barriers and facilitators in career advancement Candace Blayney and Karen Blotnicky An exploratory study of corporate communication as a strategic organizational function: A proposed…
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The Journal of Management and World Business Research Vol. 10 No. 1, 2013
Doubts on exploring consumers’ preference: Bad news for product policy makers and for market researchers Zoltán Veres, Tamás Tarján Stereotyping the managerial role: Is it still a man’s world? A study of university students in Ireland Elaine Berkery An investigation…
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The Journal of Management and World Business Research Vol. 9 No. 1, 2012
Exploring Multiple Leadership Factors in Thailand Murray Prideaux Negotiating and Implementing Education Deals across Continents: A Cross Cultural Journey M John Foster Can Implicit and Explicit Attitudes Predict Green Product Choice Under Time Pressure? An Experimental Research Giovanna Pegan, Patrizia…
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The Journal of Management and World Business Research Vol. 8 No. 1, 2011
Customized versus standardized financial services: A cross-cultural comparison of investment offers in USA and Finland Jukka Laitamaki and Raija Järvinen Predicting high-value stocks with financial ratios Jo Vu A study of service expectations and perceptions of customers in the fitness…
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