Journal of International Marketing and Exporting Vol 16 No.1 2011

Discriminant analysis of antecedents of performance in international marketing: A study of Australian exporting companies
Craig C. Julian

An exploratory study of strategic approach to target marketing segmentation of Australian and international students marketing strategy in higher education
Ann Mitsis and Patrick Foley

Factors influencing entry and success of firms in the export of fresh horticultural products from Ghana
Felix Agyei-Sasu, Kwabena A. Anaman and Irene S. Egyir

Investigation of demographic factors influencing organizations state of mind: Ethnocentric versus Non-Ethnocentric strategic predisposition behaviour of exporting firms in Australia
Gabriel Ogunmokun, Fiona M.Y. Chong and Ling-yee Li (Esther)

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