A study of generational cohort differences in technology readiness (tri 2.0) and mobile self-service technology adoption in the airline industry – an emerging market perspective
Cameron Sean Smit, Mornay Roberts-Lombard and Mercy Mpinganjira 

Disruptive Innovative Business Model in Emerging Markets for International Marketing
Louis Nzegwu and Kennedy Ezenwafor

Perception of Korean Brands among Indian and Korean Millenniums
R. K. Srivastava 

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A study of determinants of American direct investment in old and new European Union countries
Lucyna Kornecki and E. M. Ekanayake

Adaptability of Chinese family businesses to different cultural business market environment in a foreign country
Marta Konczosné Szombathelyi

The influence of internal and external environment on strategy of firms in emerging markets: Cases from Vietnam.
Scott A. Hipsher

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An examination of international education and decision making paradigms between agents, educational providers and students: A case of higher education in Australia, UK, USA and China.
Joo-Gim Heaney and Michael F Heaney

The creation and presentation of cyber identities in online social networks: Towards a conceptual theoretical framework
Rachel Barker

Comparing business approaches for marketing in the United States, China and Brazil: A cultural perspective
Chien Wen Yu and Martin Grossman

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A study of the internet services offered by Latin American and Caribbean export promotion agencies
Nadine Altamirano and Maria Amador-Dumois

Identity creation in online social networks: A theoretical exploration
Rachel Barker

Horticultural exports and measures of export success: Lessons and polications from Ghana
Felix Agyei-Sasu, Irene S. Egyir, Yaw Osei-Asare and Kwabena A. Anaman

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Marketing of organic food in urban China: An analysis of consumers’ lifestyle segments
Antonio Lobo, Jue Chen

Factors influencing export performance of ceramic tile companies in Iran
Apena Hedayatnia, Kamran Eshghi, Mashali Behzad

A study of consumers’ attitudes in Taiwan between adaptations and interpretations toward National Palace Museum’s cultural goods
Chih-Hsiang Ko, Chia-Yin Yu

An investigation of the influence of gender on salespersons gestures and behavior in France.
Philippe Coffre

An exploratory study of strategic approach to target marketing segmentation of Australian and international students marketing strategy in higher education
Ann Mitsis and Patrick Foley

Factors influencing entry and success of firms in the export of fresh horticultural products from Ghana
Felix Agyei-Sasu, Kwabena A. Anaman and Irene S. Egyir

Investigation of demographic factors influencing organizations state of mind: Ethnocentric versus Non-Ethnocentric strategic predisposition behaviour of exporting firms in Australia
Gabriel Ogunmokun, Fiona M.Y. Chong and Ling-yee Li (Esther)

Economic Analysis of International Tourism
Jo Vu and Lindsay Turner

A Study of the Linkages between Service Quality Attributes, Customer Value, Customer Satisfaction and Customer Loyalty in Thailand Gold Retailing
Joseph F. Aiyeku and Manit Chalukamnerdkanok

The Key Antecedents of Entrepreneurial Behaviour and Its Significance for International Marketing: A Study of University Students in Croatia, Iceland, Turkey and the United Kingdom
Craig C. Julian

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Mobile Games Advertising in International Marketing Context
Jari Salo

Equity Ownership, Trust, and Legalism as Antecedents to International Joint Venture Satisfaction
Xiaohua Lin and Chike Okechuku

International Marketing of Higher Education: A Comparative Studyof the International and Domestic Students’ Perceptions of Good Teaching and University Quality.
Ann Mitsis and Patrick Foley

Multinational Corporations Knowledge Transfer in Marketing and Strategic Positioning: A Study of Brazilian Subsidiaries
Thelma Rocha and José Cláudio Terra

Marketing of Executive Education Programs in Universities in China
Ning Rong LIU

Drivers of Customer Loyalty in the Banking Industry: An Investigation of Banking Customers in Brazil.
Sandra Holanda, Arnaldo Coelho and Manuela Vivaldo Santos Silva

International Tourist Arrivals to Europe: A Shift-Share Interpretation
Chau Jo Vu and Lindsay Turner

The VSE Internationalisation Process: A Social Exchange Perspective.
Russel P J Kingshott and Paul Pickering

It’s a Thin World After All:The Influence of Media on Body Image and Its Cross Cultural Implications on International Marketing.
Steven Ward and Aleksandra Lewandowska