ISSN 1324 -5864 (Print Version)
ISSN 1832-2174 (Online Version)
Journal abstracts are freely downloadable. For information and password for accessing the complete journals send an email to ogunmokun@academyofworldbusiness.com
Women Perceptions of Female Images in Advertisements in Brazil : Lesson for International Marketers
Claudia Rosa Acevedo, Ana Laura Arruda, Jouliana Nohara, César Basta José Mauro Hernandez
The Effect of Marketing Capability, Financing Resource, and Spatial Configuration on Market-Focused Flexibility
Li Ling-yee and Gabriel Ogunmokun
INDIAN SMEs in the era of WTO
Nawal Kishor
Cultural Dimensions of doing Business in Mexico: Perceptions of U.S. and Mexican Executives
Juan B García Sordo
The Effect of the Internet, Firm-Specific Characteristics and Market Characteristics on Export Marketing Performance: An Empirical Investigation
Craig C Julian and Reidar Holtedahl
Barriers to Commercialisation of High Technology: A Case of Photovoltaics in India
Raja Peter, Laurence Dickie and Vasanthi M Peter
Modelling of Product Standardisation/Customisation Decision-Making by Exporters
Nick Grigoriou and Railton Hil
The Outcomes of Role Strain: A Cross-Cultural Comparison of Field Sales Representatives
Robert L. Engle and Melvin Prince
Japanese Multinational Enterprises Entry Mode in Developed versus Emerging Markets
Mourad Mansour
The Effectiveness of the Franchising Format for Rapid Global Expansion
Linda Jane Coleman, Marie Hladikova and Mayuresh Kelkar
The impact of Globalization on Environmental Sustainability
Hoon Park
An Exploratory Investigation of Service Provider Selection Criteria in the Lithuanian mobile telecommunication industry
Kugyte Ramune and Sliburyte Laimona
Marketing and the Public Sector: An evaluation of Sister State Agreements as an International marketing device
Terrance Gatfield and Robert Rugimbana
International Tourist Arrivals to Europe: A Shift-Share Interpretation
Chau Jo Vu and Lindsay Turner
The VSE Internationalisation Process: A Social Exchange Perspective.
Russel P J Kingshott and Paul Pickering
It’s a Thin World After All:The Influence of Media on Body Image and Its Cross Cultural Implications on International Marketing
Steven Ward and Aleksandra Lewandowska
Internet Marketing: An Entry Mode of Internationalization
João Pedro Couto, Maria Teresa Borges Tiago, Flávio Tiago, and José Cabral Vieira
Multinational Corporations Knowledge Transfer in Marketing and Strategic
Positioning: A Study of Brazilian Subsidiaries
Thelma Rocha and José Cláudio Terra
Marketing of Executive Education Programs in Universities in China
Ning Rong LIU
Drivers of Customer Loyalty in the Banking Industry: An Investigation of
Banking Customers in Brazil
Sandra Holanda, Arnaldo Coelho and Manuela Vivaldo Santos Silva
Consumer Decision Making in a Counterfeit-Plentiful Market: A Study of Brazilian
Consumers
Delane Botelho, Marcia Christina Ferreira and Alda Rosana Almeida
Mobile Games Advertising in International Marketing Context
Jari Salo
Equity Ownership, Trust, and Legalism as Antecedents to International Joint Venture
Satisfaction
Xiaohua Lin and Chike Okechuku
International Marketing of Higher Education: A Comparative Studyof the International
and Domestic Students’ Perceptions of Good Teaching and University Quality.
Ann Mitsis and Patrick Foley
A Study of the Impact of Importing and Exporting on African Development
Philemon Oyewole and Ephraim Okoro
Economic Analysis of International Tourism
Jo Vu and Lindsay Turner
A Study of the Linkages between Service Quality Attributes, Customer Value, Customer Satisfaction and Customer Loyalty in Thailand Gold Retailing
Joseph F. Aiyeku and Manit Chalukamnerdkanok
The Key Antecedents of Entrepreneurial Behaviour and Its Significance for International Marketing: A Study of University Students in Croatia, Iceland, Turkey and the United Kingdom
Craig C. Julian