ISSN 1324 -5864 (Print Version)
ISSN 1832-2174 (Online Version)
Journal abstracts are freely downloadable. For information and password for accessing the complete journals send an email to ogunmokun@academyofworldbusiness.com
Women Perceptions of Female Images in Advertisements in Brazil : Lesson for International Marketers
Claudia Rosa Acevedo, Ana Laura Arruda, Jouliana Nohara, César Basta José Mauro Hernandez
The Effect of Marketing Capability, Financing Resource, and Spatial Configuration on Market-Focused Flexibility
Li Ling-yee and Gabriel Ogunmokun
INDIAN SMEs in the era of WTO
Nawal Kishor
Cultural Dimensions of doing Business in Mexico: Perceptions of U.S. and Mexican Executives
Juan B García Sordo
The Effect of the Internet, Firm-Specific Characteristics and Market Characteristics on Export Marketing Performance: An Empirical Investigation
Craig C Julian and Reidar Holtedahl
Barriers to Commercialisation of High Technology: A Case of Photovoltaics in India
Raja Peter, Laurence Dickie and Vasanthi M Peter
Modelling of Product Standardisation/Customisation Decision-Making by Exporters
Nick Grigoriou and Railton Hil
The Outcomes of Role Strain: A Cross-Cultural Comparison of Field Sales Representatives
Robert L. Engle and Melvin Prince
Japanese Multinational Enterprises Entry Mode in Developed versus Emerging Markets
Mourad Mansour
The Effectiveness of the Franchising Format for Rapid Global Expansion
Linda Jane Coleman, Marie Hladikova and Mayuresh Kelkar
The impact of Globalization on Environmental Sustainability
Hoon Park
An Exploratory Investigation of Service Provider Selection Criteria in the Lithuanian mobile telecommunication industry
Kugyte Ramune and Sliburyte Laimona
Marketing and the Public Sector: An evaluation of Sister State Agreements as an International marketing device
Terrance Gatfield and Robert Rugimbana
International Tourist Arrivals to Europe: A Shift-Share Interpretation
Chau Jo Vu and Lindsay Turner
The VSE Internationalisation Process: A Social Exchange Perspective.
Russel P J Kingshott and Paul Pickering
It’s a Thin World After All:The Influence of Media on Body Image and Its Cross Cultural Implications on International Marketing
Steven Ward and Aleksandra Lewandowska
Internet Marketing: An Entry Mode of Internationalization
João Pedro Couto, Maria Teresa Borges Tiago, Flávio Tiago, and José Cabral Vieira
Multinational Corporations Knowledge Transfer in Marketing and Strategic
Positioning: A Study of Brazilian Subsidiaries
Thelma Rocha and José Cláudio Terra
Marketing of Executive Education Programs in Universities in China
Ning Rong LIU
Drivers of Customer Loyalty in the Banking Industry: An Investigation of
Banking Customers in Brazil
Sandra Holanda, Arnaldo Coelho and Manuela Vivaldo Santos Silva
Consumer Decision Making in a Counterfeit-Plentiful Market: A Study of Brazilian
Consumers
Delane Botelho, Marcia Christina Ferreira and Alda Rosana Almeida
Mobile Games Advertising in International Marketing Context
Jari Salo
Equity Ownership, Trust, and Legalism as Antecedents to International Joint Venture
Satisfaction
Xiaohua Lin and Chike Okechuku
International Marketing of Higher Education: A Comparative Studyof the International
and Domestic Students’ Perceptions of Good Teaching and University Quality.
Ann Mitsis and Patrick Foley
A Study of the Impact of Importing and Exporting on African Development
Philemon Oyewole and Ephraim Okoro
Economic Analysis of International Tourism
Jo Vu and Lindsay Turner
A Study of the Linkages between Service Quality Attributes, Customer Value, Customer Satisfaction and Customer Loyalty in Thailand Gold Retailing
Joseph F. Aiyeku and Manit Chalukamnerdkanok
The Key Antecedents of Entrepreneurial Behaviour and Its Significance for International Marketing: A Study of University Students in Croatia, Iceland, Turkey and the United Kingdom
Craig C. Julian
Discriminant analysis of antecedents of performance in international marketing: A study of Australian exporting companies
Craig C. Julian
An exploratory study of strategic approach to target marketing segmentation of Australian and international students marketing strategy in higher education
Ann Mitsis and Patrick Foley
Factors influencing entry and success of firms in the export of fresh horticultural products from Ghana
Felix Agyei-Sasu, Kwabena A. Anaman and Irene S. Egyir
Investigation of demographic factors influencing organizations state of mind: Ethnocentric versus Non-Ethnocentric strategic predisposition behaviour of exporting firms in Australia
Gabriel Ogunmokun, Fiona M.Y. Chong and Ling-yee Li (Esther)
International marketing segmentation modelling of Malaysian online customers’ profile: Preference of e-product bundles and e-service quality
Derek Ong Lai Teik, Jessica Sze Yin Ho
Marketing of organic food in urban China: An analysis of consumers’ lifestyle segments
Antonio Lobo, Jue Chen
Factors influencing export performance of ceramic tile companies in Iran
Apena Hedayatnia, Kamran Eshghi, Mashali Behzad
A study of consumers’ attitudes in Taiwan between adaptations and interpretations toward National Palace Museum’s cultural goods
Chih-Hsiang Ko, Chia-Yin Yu
An investigation of the influence of gender on salespersons gestures and behavior in France
Philippe Coffre