Journal of International Marketing and Exporting

ISSN 1324 -5864 (Print Version)

ISSN 1832-2174 (Online Version)

 

 

Journal abstracts are freely downloadable. For information and password for accessing the complete journals send an email to ogunmokun@academyofworldbusiness.com

Journal of International Marketing and Exporting Vol.  9 No. 1,  2004
Download abstracts - Download complete journal

Women Perceptions of Female Images in Advertisements in Brazil : Lesson for International Marketers
Claudia Rosa Acevedo, Ana Laura Arruda, Jouliana Nohara, César Basta José Mauro Hernandez

The Effect of Marketing Capability, Financing Resource, and Spatial Configuration on Market-Focused Flexibility
Li Ling-yee and Gabriel Ogunmokun

INDIAN SMEs in the era of WTO
Nawal Kishor

Cultural Dimensions of doing Business in Mexico: Perceptions of U.S. and Mexican Executives
Juan B García Sordo

Journal of International Marketing and Exporting Vol 10 No.1  2005
Download abstracts - Download complete journal

The Effect of the Internet, Firm-Specific Characteristics and Market Characteristics on Export Marketing Performance: An Empirical Investigation
Craig C Julian and Reidar Holtedahl

Barriers to Commercialisation of High Technology: A Case of Photovoltaics in India
Raja Peter, Laurence Dickie and Vasanthi M Peter

Modelling of Product Standardisation/Customisation Decision-Making by Exporters
Nick Grigoriou and Railton Hil

The Outcomes of Role Strain: A Cross-Cultural Comparison of Field Sales Representatives
Robert L. Engle and Melvin Prince

Journal of International Marketing and Exporting Vol 11 No.1  2006
Download abstracts - Download complete journal

Japanese Multinational Enterprises Entry Mode in Developed versus Emerging Markets
Mourad Mansour 

The Effectiveness of the Franchising Format for Rapid Global Expansion
Linda Jane Coleman, Marie Hladikova and Mayuresh Kelkar 

The impact of Globalization on Environmental Sustainability
Hoon Park 

An Exploratory Investigation of Service Provider Selection Criteria in the Lithuanian mobile telecommunication industry
Kugyte Ramune and Sliburyte Laimona

Journal of International Marketing and Exporting Vol 12 No.1  2007
Download abstracts - Download complete journal

Marketing and the Public Sector: An evaluation of Sister State Agreements as an International marketing device
Terrance Gatfield and Robert Rugimbana

International Tourist Arrivals to Europe: A Shift-Share Interpretation
Chau Jo Vu and Lindsay Turner

The VSE Internationalisation Process: A Social Exchange Perspective.
Russel P J Kingshott and Paul Pickering

It’s a Thin World After All:The Influence of Media on Body Image and Its Cross Cultural Implications on International Marketing
Steven Ward and Aleksandra Lewandowska

Journal of International Marketing and Exporting Vol 13 No.1  2008
Download abstracts - Download complete journal

Internet Marketing: An Entry Mode of Internationalization
João Pedro Couto, Maria Teresa Borges Tiago, Flávio Tiago, and José Cabral Vieira

Multinational Corporations Knowledge Transfer in Marketing and Strategic Positioning: A Study of Brazilian Subsidiaries
Thelma Rocha and José Cláudio Terra

Marketing of Executive Education Programs in Universities in China
Ning Rong LIU

Drivers of Customer Loyalty in the Banking Industry: An Investigation of Banking Customers in Brazil
Sandra Holanda, Arnaldo Coelho and Manuela Vivaldo Santos Silva

Journal of International Marketing and Exporting Vol 14 No.1  2009
Download abstracts - Download complete journal

Consumer Decision Making in a Counterfeit-Plentiful Market: A Study of Brazilian Consumers
Delane Botelho, Marcia Christina Ferreira and Alda Rosana Almeida

Mobile Games Advertising in International Marketing Context
Jari Salo

Equity Ownership, Trust, and Legalism as Antecedents to International Joint Venture Satisfaction
Xiaohua Lin and Chike Okechuku

International Marketing of Higher Education: A Comparative Studyof the International and Domestic Students’ Perceptions of Good Teaching and University Quality.
Ann Mitsis and Patrick Foley

Journal of International Marketing and Exporting Vol 15 No.1  2010
Download abstracts - Download complete journal

A Study of the Impact of Importing and Exporting on African Development
Philemon Oyewole and Ephraim Okoro

Economic Analysis of International Tourism
Jo Vu and Lindsay Turner

A Study of the Linkages between Service Quality Attributes, Customer Value, Customer Satisfaction and Customer Loyalty in Thailand Gold Retailing
Joseph F. Aiyeku and Manit Chalukamnerdkanok

The Key Antecedents of Entrepreneurial Behaviour and Its Significance for International Marketing: A Study of University Students in Croatia, Iceland, Turkey and the United Kingdom
Craig C. Julian

Journal of International Marketing and Exporting Vol 16 No.1  2011
Download abstracts - Download complete journal

Discriminant analysis of antecedents of performance in international marketing: A study of Australian exporting companies
Craig C. Julian

An exploratory study of strategic approach to target marketing segmentation of Australian and international students marketing strategy in higher education
Ann Mitsis and Patrick Foley

Factors influencing entry and success of firms in the export of fresh horticultural products from Ghana
Felix Agyei-Sasu, Kwabena A. Anaman and Irene S. Egyir

Investigation of demographic factors influencing organizations state of mind: Ethnocentric versus Non-Ethnocentric strategic predisposition behaviour of exporting firms in Australia
Gabriel Ogunmokun, Fiona M.Y. Chong and Ling-yee Li (Esther)

Journal of International Marketing and Exporting Vol 17 No.1  2012
Download abstracts - Download complete journal

International marketing segmentation modelling of Malaysian online customersí profile: Preference of e-product bundles and e-service quality
Derek Ong Lai Teik, Jessica Sze Yin Ho

Marketing of organic food in urban China: An analysis of consumersí lifestyle segments
Antonio Lobo, Jue Chen

Factors influencing export performance of ceramic tile companies in Iran
Apena Hedayatnia, Kamran Eshghi, Mashali Behzad

A study of consumersí attitudes in Taiwan between adaptations and interpretations toward National Palace Museumís cultural goods
Chih-Hsiang Ko, Chia-Yin Yu

An investigation of the influence of gender on salespersons gestures and behavior in France
Philippe Coffre

Journal of International Marketing and Exporting Vol 18 No.1  2013
Download abstracts - Download complete journal

Management practices and performance of international suppliers: An examination of exporting firms in China
Li Ling-yee

A study of the internet services offered by Latin American and Caribbean export promotion agencies
Nadine Altamirano and Maria Amador-Dumois

Identity creation in online social networks: A theoretical exploration
Rachel Barker

Horticultural exports and measures of export success: Lessons and polications from Ghana
Felix Agyei-Sasu, Irene S. Egyir, Yaw Osei-Asare and Kwabena A. Anaman