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Academy of World Business,
Marketing & Management Development Conference

July 13-16, 2004

Gold Coast International Hotel, Queensland, Australia

Pointing Hand

Hosted by the Department of Marketing and Tourism,  Faculty of Business,
University of Southern Queensland, Australia

Conference Executive Chair
Professor David Harvey, University of Southern Queensland, Australia

 Conference Program Director and Chair
Associate Professor Gabriel Ogunmokun, University of Southern Queensland, Australia

The Challenge of Inter-Disciplinary Perspectives and Globalization in the 21st Century

The internationalisation or globalisation of business has emerged as one of the dominant trends today.  The ever-increasing economic, political, social and cultural changes occurring in the international and global environment is dramatically altering the landscape of business.  These changes are affecting the practice of business worldwide which means that businesses must constantly remain innovative and take an integrative view of management that emphasizes the interrelatedness and interdependency of the various business functions. The Academy of World Business, Marketing and Management Development (AWBMAMD) aims to share research knowledge that exists around the world in the areas of business, marketing and management through AWBMAMD conferences and publications.  Manuscripts are invited in terms of competitive papers, case studies, research in progress, special sessions and doctoral research papers in any of the 42 track areas which include marketing, management, finance, accounting, human resource management, organizational behaviour, information systems and technology, foreign direct investment, e-business, e-commerce, e-marketing, economics, tourism, entrepreneurship, business law, international law, leadership style, culture, privatisation, etc. 


TRACK AND CHAIR INFORMATION

Track 1: Agribusiness Management/Agrimarketing

Dr. Allam Ahmed, Senior Lecturer, Strategic & International Management Group, East London Business School, University of East London, Longbridge Road, Dagenham, Essex RM8 2AS, United Kingdom. Email:  a.ahmed@uel.ac.uk

Les Brown, Department of Marketing and Tourism, Faculty of Business, University of Southern Queensland, Toowoomba, Queensland, Australia 4350.  Email:  brownl@usq.edu.au

Associate Professor Gabriel Ogunmokun, Director of Research, University of Southern Queensland, Faculty of Business, Department of Marketing and Tourism, Toowoomba, Queensland, Australia 4350. Email: ogunmokun@usq.edu.au

Track 2: Business & Management Development in Transitional Economies

Dr. Kimshyan Fam, Department of Marketing, City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong.  Email: mkkimfam@cityu.edu.hk

Ms Suzanne Hosley, Graduate Program Manager, Shinawatra University Shinawatra Tower III, 10th Floor, 1010 Viphavadi Rangsit Road, Bangkok 10900, Thailand.   Email: suzanne@shinawatra.ac.th

Track 3: Consumer Behaviour

Dr. Jane Summers, Senior Lecturer and Head of Department of Marketing and Tourism, Faculty of Business, University of Southern Queensland, Toowoomba, Queensland, Australia 4350.  Email:  summersj@usq.edu.au

Dr. Hume Winzar, School of Marketing, Faculty of Business, Griffith University (Nathan campus), Brisbane, Queensland, Australia 4111.   Email: h.winzar@mailbox.gu.edu.au

Track 4: Current Issues in Business, Marketing and Management in Africa

Professor Dr. Tienie (MB) Ehlers, Professor of Strategic and International Management, Department of Business Management, UNISA (University of South Africa), Pretoria  0003, South Africa. Email: ehlermb@unisa.ac.za

Louis Nzegwu, Associate Professor/ Executive Director, International Business Resource Center, 519 Pioneer Tower, 1 University Plaza, Platteville, WI  53818.  Email:  nzegwu@uwplatt.edu

Track 5: Current Issues in Business, Marketing and Management in Australia & New Zealand

Associate Professor Gabriel Ogunmokun, Director of Research, University of Southern Queensland, Faculty of Business, Department of Marketing and Tourism, Toowoomba, Queensland, Australia 4350.  Email: ogunmokun@usq.edu.au

Track 6: Current Issues in Business, Marketing and Management in Asia

Dr. Li Ling-yee Esther, Department of Marketing and International Business, Lingnan University of Hong Kong, Tuen Mun, New Territories, Hong Kong.   Email: estherli@ln.edu.hk

Associate Professor Gabriel Ogunmokun, Director of Research, University of Southern Queensland, Faculty of Business, Department of Marketing and Tourism, Toowoomba, Queensland, Australia 4350. Email: ogunmokun@usq.edu.au

Track 7: Current Issues in Business, Marketing and Management in Europe

Professor Sonny Nwankwo, East London Business School, University of East London, Longbridge Road, Dagenham, Essex RM8 2AS.   Email: s.nwankwo@uel.ac.uk

Track 8: Current Issues in Business, Marketing and Management in the Middle East

Professor C.P.Rao, Ph.d., C.P.M., Professor of Marketing & Director, Case Research & Teaching Unit, College of Business Administration, Kuwait University, P.O. Box 5486-SAFAT, KUWAIT – 13055.  Email: cprao@cas.kuniv.edu.kw

Associate Professor Rony Gabbay, Faculty of Economics and Commerce, University of Western Australia, Nedlands, Western Australia 6009.   Email:  Rony.Gabbay@uwa.edu.au

Professor Dr.Ali Sanayei, Faculty of Administrative Sciences and Economics, University of Isfahan, I.R.Iran, 81744.  Email: Sanayei110@yahoo.com

Dr. M. Sadiq Sohail, King Fahd University of Petroleum & Minerals, College of Industrial Management, Department of Management & Marketing, P.O. Box 210, Dhahran-31261, Saudi Arabia. Email: ssohail@kfupm.edu.sa ; sadiqsohail@hotmail.com ; ssohail002@yahoo.com

Track 9: Current Issues in Business, Marketing and Management in North America

Professor Joseph Aiyeku, School of Business and Economics, Salem State University College, 352 Lafayette Street, Salem, Massachusetts 01970-5353.   Email: joseph.aiyeku@salemstate.edu

Track 10: Current Issues in Business, Marketing and Management in Latin America

Professor Dr. Hyun-Sook Lee, Department of Marketing, Tec de Monterrey Mexico City Campus, Calle del Puente No. 222,Col. Ejidos de Huipulco, Tlalpan, 14380 México, D.F.  Email: hlee@itesm.mx

Track 11:  Economic Development Policies

Professor Dr. Winston Awadzi, Delaware State University, School of Management, 1200 N. Dupont Highway Dover, De, 19904, USA.  Email: wawadzi@dsc.edu

Associate Professor Rod St Hill, Associate Dean (Academic), Faculty of Business, University of Southern Queensland,Toowoomba, Queensland, Australia 4350.  Email: sthill@usq.edu.au

Track 12: Ethics and Social Responsibility

Samir Ranjan Chatterjee, Professor, International Management, Curtin University of Technology, GPO Box U1987, Perth, Western Australia 6845.   Email: chatterjees@cbs.curtin.edu.au

Richard Temple-Smith, Senior Lecturer, University of Southern Queensland, Department of Economics and Resources Management, Toowoomba, Queensland, Australia 4350. Email: temple@usq.edu.au

Track 13: Entrepreneurship and Small Business Development

Associate Professor Gabriel Ogunmokun, Director of Research, University of Southern Queensland, Faculty of Business, Department of Marketing and Tourism, Toowoomba, Queensland, Australia 4350.   Email: ogunmokun@usq.edu.au

Professor Bill Merrilees, Griffith University, Gold Coast, MMG, PMB 50 Gold Coast Mail Centre, Queensland 9726, Australia.   Email: bill.merrilees@mailbox.gu.edu.au

Track 14:  Environmental Management/Environmental Marketing Issues

Associate Professor Dr. Nicolas Koudou, Park University, 8700 NW River Park Drive, Parkville, MO.64152.   Email: akoudou@mail.park.edu , akoudou@hotmail.com

Track 15: Management Education and Training

Dr. Abel 'Femi Adekola, Professor of International Management & Director,  Office of International Education, University of Wisconsin-Stout 422 Bowman Hall Menomonie, WI 54751 U.S.A.   Email: adekolaa@uwstout.edu

Ms Suzanne Hosley, Graduate Program Manager, Shinawatra University, Shinawatra Tower III, 10th Floor, 1010 Viphavadi Rangsit Road, Bangkok 10900, Thailand.    Email: suzanne@shinawatra.ac.th

Professor Osarumwense Iguisi, Executive Director, Euro-African Management Research Centre, Hyacinthenstraat 23, 6214 TC Maastricht, The Netherlands.  Email: e-amac@cuci.nl

Track 16: Foreign Direct Investments

Professor Chiaku Ndu, Eastern Connecticut State University, U.S.A. 
Email: chiakundu2000@yahoo.com , NDUC@easternct.edu

Track 17: Finance and Accounting, International Finance and Banking

Professor Chiaku Ndu, Eastern Connecticut State University, U.S.A.
Email: chiakundu2000@yahoo.com , NDUC@easternct.edu

Track 18: Globalization and International Management

Dr. Abel 'Femi Adekola, Professor of International Management & Director, Office of International Education, University of Wisconsin-Stout, 422 Bowman Hall Menomonie, WI 54751 U.S.A.   Email: adekolaa@uwstout.edu

Professor C.P.Rao, PhD., C.P.M., Professor of Marketing & Director, Case Research & Teaching Unit, College of Business Administration, Kuwait University, P.O. Box 5486-SAFAT, KUWAIT – 13055.  Email: cprao@cas.kuniv.edu.kw

Track 19: Health Care Marketing and Management

Dr. Robyn Ouschan, School of Marketing, Curtin University of Technology, GPO Box U1987, Perth, Western Australia 6845. Email: OuschanR@cbs.curtin.edu.au

Associate Professor Gabriel Ogunmokun, Director of Research, University of Southern Queensland, Faculty of Business, Department of Marketing and Tourism, Toowoomba, Queensland 4350, Australia.  Email: ogunmokun@usq.edu.au

Track 20: Human Resource Management

Professor Ronel Erwee, Director, Australian Graduate School of Business, Faculty of Business, University of Southern Queensland, Toowoomba, Queensland, Australia 4350.  Email: erwee@usq.edu.au

Dr. George O.Tasie, Department of Business and Management, University of Brunei Darussalam, Tungku Link, Road, BE1410.  Email: otasi@fbeps.ubd.edu.bn

Track 21: Industrial Marketing/Business- to- Business Marketing

Associate Professor Gabriel Ogunmokun, Director of Research, University of Southern Queensland, Faculty of Business, Department of Marketing and Tourism, Toowoomba, Queensland Australia 4350.   Email: ogunmokun@usq.edu.au

Track 22: International Trade

Prof. Dr. Tienie (MB) Ehlers, Professor in Strategic and International management, Department of Business Management, UNISA (University of South Africa), Pretoria  0003, South Africa. Email: ehlermb@unisa.ac.za

Track 23: Information Systems, E-Commerce and E-Marketing

Dr. Hume Winzar, School of Marketing, Faculty of Business, Griffith University (Nathan campus), Brisbane, Queensland, Australia 4111.    Email: h.winzar@mailbox.gu.edu.au

Professor Dr. Ali Sanayei, Faculty of Administrative Sciences and Economics, University of Isfahan, I.R. Iran, 81744.   Email: Sanayei110@yahoo.com

Track 24:  International Marketing and Exporting

Dr. Li Ling-yee Esther, Department of Marketing and International Business, Lingnan University of Hong Kong, Tuen Mun, New Territories, Hong Kong. Email: estherli@ln.edu.hk

Associate Professor Gabriel Ogunmokun, Director of Research, University of Southern Queensland, Faculty of Business, Department of Marketing and Tourism, Toowoomba, Queensland, Australia 4350.   Email: ogunmokun@usq.edu.au

Professor Harold W. Lucius, PhD, Marketing Department, College of Business, Rowan University, 201 Mullica Hill Road, Glassboro, NJ 08028.  Email: Luci0457@Rowan.edu

Track 25: Marketing Management

Professor Joseph Aiyeku, School of Business and Economics, Salem State University College, 352 Lafayette Street, Salem, Massachusetts 01970-5353. Email: joseph.aiyeku@salemstate.edu

Dr. Madéle Tait, Senior lecturer, Department of Business Management, University of Port Elizabeth, PO Box 1600, Port Elizabeth, South Africa, 6000.  Email (in Netherlands): m.tait@nyenrode.nl , (in South Africa): ecammt@upe.ac.za

Track 26: Promotion Strategy and Marketing Education

Dr. Kimshyan Fam, Department of Marketing City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong.   Email: mkkimfam@cityu.edu.hk

Associate Professor Gabriel Ogunmokun, Director of Research, University of Southern Queensland, Faculty of Business, Department of Marketing and Tourism, Toowoomba, Queensland, Australia 4350.   Email: ogunmokun@usq.edu.au

Track 27: Not-for-Profit Research

Dr. Robyn Ouschan, School of Marketing, Curtin University of Technology, GPO Box U1987, Perth, Western Australia 6845.  Email: OuschanR@cbs.curtin.edu.au

Associate Professor Gabriel Ogunmokun, Director of Research, University of Southern Queensland, Faculty of Business, Department of Marketing and Tourism, Toowoomba, Queensland 4350, Australia.  Email: ogunmokun@usq.edu.au

Track 28: Organizational Behaviour

Dr Bruce Millett, Associate Dean (Teaching & Scholarship), University of Southern Queensland, Faculty of Business, Toowoomba, Queensland, Australia 4350.  Email: mailto:sthill@usq.edu.au

Dr. G.O.Tasie, Department of Business and Management, University of Brunei Darussalam, Tungku Link Road, BE1410.   Email: otasi@fbeps.ubd.edu.bn

Prof Rachel Barker, University of South Africa (Unisa), Department of Communication Science, Unisa, P O Box 392, Pretoria, 0001, Republic of South Africa.   Email: barker@unisa.ac.za

Track 29: Business Environment

Terry Brathwaite, Senior Lecturer (Global Commercial and Industrial law), Coventry Business School, Coventry University, U.K.   Email: t.brathwaite@coventry.ac.uk , TBrthwt@aol.com

Associate Professor Gabriel Ogunmokun, Director of Research, University of Southern Queensland, Faculty of Business, Department of Marketing and Tourism, Toowoomba, Queensland 4350, Australia.  Email: ogunmokun@usq.edu.au

Track 30: Strategic Management, Planning and Strategy

Professor Dr. Winston Awadzi, Delaware state University, School of Management, 1200 N. Dupont Highway Dover, De, 19904, USA. Email: wawadzi@dsc.edu

Associate Professor Gabriel Ogunmokun, Director of Research, University of Southern Queensland, Faculty of Business, Department of Marketing and Tourism, Toowoomba, Queensland, Australia 4350.   Email: ogunmokun@usq.edu.au

Track 31: Strategic Marketing and Planning

Professor Harold W. Lucius, PhD, Marketing Department, College of Business, Rowan University, 201 Mullica Hill Road, Glassboro, NJ 08028. Email: Luci0457@Rowan.edu

Associate Professor Gabriel Ogunmokun, Director of Research, University of Southern Queensland, Faculty of Business, Department of Marketing and Tourism, Toowoomba, Queensland, Australia 4350.  Email: ogunmokun@usq.edu.au

Professor Bill Merrilees, Griffith University, Gold Coast, MMG, PMB 50 Gold Coast Mail Centre, Queensland 9726, Australia.  Email: bill.merrilees@mailbox.gu.edu.au

Track 32: Services Marketing and Relationship Marketing

Janelle McPhail, Senior Lecturer and Tourism Program Co-ordinator, Department of Marketing and Tourism, Faculty of Business, University of Southern Queensland, Darling Heights, Toowoomba, Queensland, Australia 4350.  Email:  mcphail@usq.edu.au

Dr. Madéle Tait, Senior lecturer, Department of Business Management, University of Port Elizabeth, PO Box 1600, Port Elizabeth, South Africa, 6000.    Email (in Netherlands): m.tait@nyenrode.nl ;  (in South Africa): ecammt@upe.ac.za

Track 33(a): Special Sessions and Doctoral research papers

Professor Sonny Nwankwo, East London Business School, University of East London, Longbridge Road, Dagenham, Essex RM8 2AS, UK.  Email: s.nwankwo@uel.ac.uk

Professor Ronel Erwee, Director, Australian Graduate School of Business, Faculty of Business, University of Southern Queensland, Toowoomba, Queensland, Australia 4350. Email: erwee@usq.edu.au

Track 33(b): Special Sessions - Brand Management, Branding Issues and Strategy

Dr Thomas Tan Tsu Wee, School of Marketing, Curtin University of Technology, GPO Box U1987 Perth, Western Australia 6845.  E-mail: tant@cbs.curtin.edu.au

Track 33(c): Special Sessions – Business and Consumer Demographics

Professor Farhat Yusuf, Division of Economic and Financial Studies, Department of Business, Macquarie University, Sydney, Australia. Email: fyusuf@efs.mq.edu.au

Track 34:  Tourism and Hospitality Management 

Associate Professor Rony Gabbay, Faculty of Economics and Commerce, University of Western Australia, Nedlands, Western Australia, 6009.  Email: Rony.Gabbay@uwa.edu.au

Janelle McPhail, Senior Lecturer and Tourism Program Co-ordinator, Department of Marketing and Tourism, Faculty of Business, University of Southern Queensland, Toowoomba, Queensland, Australia 4350.  Email:  mcphail@usq.edu.au

Associate Professor Dr. Nicolas Koudou, Park University, 8700 NW River Park Drive. Parkville, MO.64152. Phone: (816) 584-6291 Work.  Email: akoudou@mail.park.edu , akoudou@hotmail.com

Track 35: Technology/Research and Development

Prof Rachel Barker, University of South Africa (Unisa), Department of Communication Science, Unisa, P O Box 392, Pretoria, 0001 Republic of South Africa.  Email: barker@unisa.ac.za

Dr. Allam Ahmed, Senior Lecturer, Strategic & International Management Group, East London Business School, University of East London, Longbridge Road, Dagenham, Essex RM8 2AS, UK.   Email:  a.ahmed@uel.ac.uk

Track 36: Current Issues in Business, Marketing and Management in the Caribbean

Terry Brathwaite, Senior Lecturer (Global Commercial and Industrial law), Coventry Business School, Coventry University, UK.   Email: t.brathwaite@coventry.ac.uk , TBrthwt@aol.com


Track 37: Sport Marketing and Consumption

Dr. Jane Summers, Senior Lecturer and Head of Department of Marketing and Tourism, Faculty of Business, University of Southern Queensland, Toowoomba, Queensland, Australia 4350.   Email:  summersj@usq.edu.au

Dr. Melissa Johnson Morgan, Senior Lecturer, Department of Marketing and Tourism, Faculty of Business, University of Southern Queensland, Toowoomba, Queensland, Australia 4350. Email: morganm@usq.edu.au

Track: 38 Professional Practice/Reflective Practitioner-based Research

Dr. Mark Campbell Williams, Senior Lecturer, Doctoral and Information Management Coordinator, School of Management Information Systems, ECU, Churchlands, Western Australia 6018.  Email: m.williams@ecu.edu.au

Track 39: Culture and Management Development

Professor Osarumwense Iguisi, Executive Director, Euro-African Management Research Centre, Hyacinthenstraat 23, 6214 TC Maastricht, The Netherlands.  Email: e-amac@cuci.nl

Track 40: Commercial Law/Business Law

Dr James Mayanja, Senior Lecturer in Law, Faculty of Business, University of Southern Queensland, Toowoomba, Queensland, Australia 4350.  Email: Mayanja@usq.edu.au

Track 41: Occupational Health and Safety

Ian Eddington, Senior Lecturer, Australian Graduate School of Business, Faculty of Business, University of Southern Queensland, Toowoomba, Queensland, Australia 4350. Email: Eddington@usq.edu.au

Track 42: Food Marketing

Dr Terry Gatfield, School of Marketing, Griffith University, Nathan Campus, Griffith, Brisbane, Australia 4111.  Email: t.gatfield@griffith.edu.au

INSTRUCTIONS FOR PAPERS

  1. Manuscripts should be sent electronically to the appropriate track chairs as an email attachment plus a copy to be sent electronically to the program director and chair: Associate Professor Gabriel Ogunmokun. Email: ogunmokun@usq.edu.au

  2. All manuscripts will be subjected to a double blind, peer review process. Papers accepted for presentation as a result of the competitive reviewing process will be published in the Conference Proceedings. A full paper must be at least 5 pages long. The Conference Proceedings will be supplied to all conference participants and will have an ISBN. Since the conference is of national and international significance as it covers so many important business related areas, the proceedings will be made available for sale to the general public. Manuscripts should contain a 100 word abstract and conform to the Harvard style of writing or to the style of the American Psychological Association. The manuscript must be clearly written without any spelling or grammatical errors. General style/format guide includes:

  3. Regarding publications in the conference proceedings, AWBMAMD conferences will allow authors to decide whether to publish the complete paper in the proceedings or to publish only the abstract.  Upon acceptance of a paper, the author(s) agree that:

      (a) At least one author will present the paper at the conference and must pre-register as a condition for publication in the conference proceedings and,

    (b) The copyright will belong to the Academy of World Business, Marketing and Management Development unless they choose to publish only a one page abstract.  

  4. The best competitive papers presented at AWBMAMD conferences may be refereed for possible publication in either of the following refereed journals: 

    All papers presented at the conference may also be refereed for possible publication as book chapters in a refereed Global Business Management Strategy Research book.

  5. If you have any question or you are uncertain of the appropriate track for your paper, please contact the conference program director and chair:  Associate Professor Gabriel Ogunmokun, Department of Marketing and Tourism, Faculty of Business, University of Southern Queensland, Darling Heights, Toowoomba, Queensland, Australia 4350.

    Tel.  +61 7 4631 1269, Fax:  +61 7 4631 5597.  Email: ogunmokun@usq.edu.au

TRAVEL ARRANGEMENTS AND HOTEL ACCOMMODATION

All travellers require a visa or Electronic Travel Authority (ETA) to enter Australia. The Australian High Commission/Australian Embassy office in your country or region will be able to provide information regarding specific visa guidelines. We strongly recommend that you apply for your visa about two (2) months prior to your intended travel date. An Australian Government guide for intending visitors to Australia including important information about visa, Customs clearance, quarantine, health issues, communications equipment and other issues which impact on all visitors to Australia can be found on the Australian Government Immigration web site at: http://www.immi.gov.au/

A letter specifying that your paper has been accepted for presentation at the Conference or a letter of invitation to the Conference may be required with your visa application. These letters will be provided to all international delegates after the reviewing process and payment of the full registration fee.

Australia has very strict quarantine rules and failure to observe quarantine requirements is treated severely by Australian authorities. You may be subject to examination by quarantine officers on your arrival in Australia. Please ensure that you comply with all quarantine rules and directives. Information on quarantine will be provided to you before you enter Australia. We recommend that you visit the Australian Government Quarantine Inspection Service web site at http://www.aqis.gov.au/

For travellers from the United States, information available at www.austemb.org/DIMA/ may also be helpful with respect to visas and the Electronic Travel Authority (ETA).

The Gold Coast International Hotel selected for this conference is a 5-star hotel, 50 meters to the beach and 5 minutes walk to the shopping centre. In 2001, the hotel was ranked as one of the top 8 conference resort venues in Australia. In 2002 it was the declared the “Caterer of the Year” and “Function/Convention Catering Winner” by the Restaurant & Caterers Association of Queensland.  The Academy of World Business, Marketing and Management Development (AWBMAMD) has negotiated a special reduced room rate for delegates who make their bookings through AWBMAMD.  Forms for booking your hotel accommodation will be available on our website not later than this November. General information about getting from the Brisbane Airport or from Coolangatta Airport to the hotel includes:

  • Transfers from Brisbane Airport - options include the train (Train and Limo Transfer - ph - 07 3216 3308, website - http://www.airtrain.com.au/ ) or via Airport Con-x-ion (Coach Transfer - ph - 07 5556 9888, website - http://www.con-x-ion.com.au/ ) or via a Taxi (available when you arrive at the Airport)

  • The Gold Coast's Coolangatta Airport (30km - approx 25/30 min) is closer to the Gold Coast International Hotel than the Brisbane Airport.  There are domestic and some international flights that come into Coolangatta, however more come into Brisbane's Domestic and International Airports.

  • Transfers from Coolangatta Airport - options include Taxi - (available when you arrive at the Airport), or via Airport Con-x-ion (Coach Transfer - ph - 07 5556 9888, website - http://www.con-x-ion.com.au/ )

For Hotel services and facilities - please refer to the website http://www.gci.com.au/ for more details regarding in-room and hotel facilities, location, restaurants etc.