Editorial
Export Motivation and Challenges!
Gabriel O. Ogunmokun
Articles
Strategic Promotion Planning in Australia and Hong Kong
Kim Shyan Fam and Bill Merrilees
Marketing Strategies and Implication for the Transitionary Economies
of Less Developed Countries: A Case Study of Sub-Sahara Africa
Joseph F. Aiyeku and Sonny Nwankwo
Globalization vs. Customization in International Marketing:
An Attempted Integration of Current Literature
Peter B. Hoang
Perceived Effects of Foreign Expressions in Advertisements to
Monolingual U.S. Audiences
Richard O. Pompian, Nina M. Ray and Mary Ellen Ryder
A Cross Cultural Assessment of Service Quality in Business Education:
A Comparison of Business Students in New Zealand and United States
Matthew Joseph, John Ford and Beatriz Joseph
Articles
The Emerging Manufacturing Joint Ventures in Bahrain
Golam M. Khan, Ali Bin Khalifa Al Khalifa and Rashed Al Hammad
Transnational Media, Global Promotion: Pan-Asian Satellite Television
and Advertising in Indonesia
Amos Owen Thomas
Strategic Options for Small Biotechnology Companies: An Australian
Perspective
Frederick A Frost
Country-of-Manufacture (COM) Effects: The Role of Perceived
Process Technology and Study Design
Dong-Jin Lee
Free Market Consumers in a Centrally Controlled Market: The
Perspective From Hong Kong
Bruce D. Keillor, R. Stephen Parker and T. Bettina Cornwell
Editorial
Export Behaviour of Developing Countries
Gabriel O. Ogunmokun
Articles
An Evaluation of U.S. Exporters by Malaysia and Singapore Importers
Samsinar Md. Sidin, Md. Zabid Abdul Rashid and C. P. Rao
Factors Affecting Taiwanese Foreign Direct Investment Decisions
by Small and Medium-Sized Manufacturing Firms
Ho-Ching Wei and Chris Christodoulou
Exit, Loyalty, and Alienation: Hirschman's Paradigm Applied
to Cross- Border Outshopping Behavior
Edward R. Bruning
Perceptions of Australian Managers in Dealing with Indian Business
Relations: Implications for Strategy Development
Samir R. Chatterjee and Cecil A. L. Pearson
The Marketing Challenge of Multiculturalism: An Exploratory
Study
Sonny Nwankwo, Joseph Aiyeku and Alphonso Ogbuehi
Articles
Requirements for Exporting Success in a Mature Market
Coral Ingley and Brian Bloch
Critical Factors in Relationship Marketing: The Case of Swiss
Small and Medium-Sized Enterprises
Thierry Volery
Developing Relational Exchange Between Exporters and Importers:
The Role of Economic Ethnocentrism
Dong-Jin Lee
Business Negotiations with the People's Republic of China: A
Longitudinal Study of Australian Companies
Ron Breth
An Investigation of the Problems Encountered By Exporters in
International Marketing and Factors Influencing Exporting: A Study of Australian
Exporters
Gabriel O. Ogunmokun and Simone Ng
Editorial
The Dynamics of Marketing in Africa
JosephAiyeku and Sonny Nwankwo
Articles
Saving Tropical Africa from Economic Marginalization: New Initiatives
in Debt Relief and Intra-Continental Trade
Augustine M. Nwabuzor 4
A Framework of the Interaction between the Nation Marketing
and The Development Process: The Case of the Country of Morocco
A. Ben Oumlil
Environmental Disincentives, Entrepreneurial Orientation and
Export Involvement of Nigerian Firms
Kevin I. N. lbeh
Service Marketing and Emerging Markets: The Implications for
a Financial Services Company in Southern Africa
Liv Kerby, Robin Lowe, and lsobel Doole
Macro Environment Context of Marketing Strategy in Africa
Sonny Nwankwo, Joseph Aiyeku, and Alphonso Ogbuehi
Articles
Integrating Country Of Origin Research: Concepts, Methods And
Strategies
Ian Phau and Gerard Prendergast
Productization as a Global Growth Strategy for Small Software
Firms
Kimmo Alajoutsijarvi, Kari Mannermaa and Henrikki Tikkanen
Consumers' Meaning Structures and Their Information Value for Marketing-Mix
Standardization: An Application of Means-End Theory in the European Convenience
Food Sector
Christoph Antrette and Christine Vallaster
Exporting From Day of Inception and Traditional Internationalization:
Firm Strategies and Performance Correlates
Aviv Shoham
Hong Kong Business Through Countertrade: Past, Present And Future
Henry C. Steele
Articles
An Exploratory Study of the Presence of Formal Versus Informal
Trade Barriers in the Global Marketplace
Bruce D. Keillor, G. Tomas, M. Hult and R. Stephen Parker
Globalisation Within a Local Context: Methodology and Pilot
Study
Patrizia Tiberi Vipraio and Ann Hodgkinson
New Product Development Strategies of Taiwanese Firms
Ian Alam
A Study of Foreign Companies' Entry Strategies in China
Lily Lin Qiu, John Hall and Lindsay Turner
The Adoption of Marketing Orientation in a Non-lndustrialised
Economy: A Case of Banking Services in Ghana
Nana Owusu-Frimpong
Articles
The Performance Implications of Barriers to Exporting
Aviv Shohamt and Amir Zu'bi
APEC: Folklore, Evidence and Implications for Policy
Syed Aziz Anwar, Juergen Gnoth and Hajj Abdul Manaf Haji Metussin
A Study of Factors Affecting Export Performance in New Zealand
SMEs
Christopher Selvarajah and Dorothy Butcher
A Proposed Model for Measuring the Performance of International
Small and Medium Sized Franchisers in Asia
Stephen Choo
The Determinants of FDI in ASEAN and the Importance of Regional
Integration
Amale Scally
Articles
A Cross-Cultural Comparative Study of Factors Influencing Socially
Desirable Responses in France, Malaysia, and the United States
Bruce D. Keillor and Deborah Owens
Outsiders Perceptions of Hong Kong Managers Prototypes: The
Ferengei Factor and Its International Business Implications
Hiroaki Izumi, Anthony C.K. Ko and Eddie F.K. Yu
Marketing Planning and Export Performance: The Moderating Role
of Firm Size, International Experience, Legal forms of Ownership
and Company Diversification
Li Ling-yee (Esther) and Gabriel O. Ogunmokun
A Study of the Composition and Destination of Non-Oil Exports
In Brunei
Tuty H. Mahmod and Kwabena A. Anaman.
Attitudes towards Bribery in a Multicultural Society: Implications
for International Marketing
Richard Fletcher
Articles
Promotion Practices in East and West: A Cultural Explanation
Kim Shyan Fam
International Joint Venture and Foreign Direct Investment (FDI)
in Thailand
Craig C. Julian and B. Ramaseshan
Mass Customisation: A Study of Malaysian Consumers
M. Sadiq Sohail and Ashaari Shafie
A Proposed Model for Measuring the Performance of International
Small and Medium Sized Franchisers in Asia
Stephen Choo and Tim Mazzarol
The International Market Selection Process: A Study of Successful
Australian International Firms
Syed H. Rahman
Articles
The effect of partner relationship on international joint venture performance in China: The moderating role of strategic motives on venture formation
Ling-yee Li and Stephen C.Y. Li
Characteristics of domestic joint ventures versus foreign joint venture: A study of Spanish firms
Miguel Angel Lopez-Navarro
Modelling of international market selection process: A study of successful Australian firms
Syed H. Rahman
The export propensity of American firms: An examination of internal determinants and expansion decisions
David Smith
Articles
The influence of marketing environment on firms adaptation: A study of Chinese marketing environment and Australian firms
Lily Lin Qiu, Lindsay Turner and John Hall
Determinants of organizations internationalization process: Insights from the internationalization behaviour of Sony Corporation
Marouane Trimeche
International trans-cultural adaptation: An exploratory study of consumer acculturation
Raja Monsingh Peter, Gabriel Ogunmokun and Vasanthi Monsingh Peter
An examination of the joint venture market entry option in China: A case study of an Australian company’s international marketing experience in China
Ron Breth and Mona White
Articles
Theory and Application of Legal Strategy in Exporting
Stephen C Williams
The Effect of Firm Resources and Export Venture Characteristics on Export Competitive Advantages: An Empirical Analysis of Exporting Firms in the People’s Republic of China
Li Ling-yee (Esther) and Gabriel Ogunmokun
Strategic Modeling for Leveraging Country of Origin Effect and Global Branding Image
Zafar U. Ahmed, Xia Yang, Susan Stone, Lim Lay Koon, Ng Hwee Kheng and Teo Puay Yee
Export Management: Identifying and Clustering Non-Tariff Barriers in the Southern African Region
Werner Soontiens
Articles
International Joint Venture and Aggregate Market Entry Risk Indicators: The Case for Integrating an Export Management Strategic Perspective
Valentin H. Pashtenko and Zafar U. Ahmed
International Marketing Strategies and Development in a Changing Environment: A Study of Exporting Companies in Sweden
Bo Rundh
Country of Origin Effect: An Evaluation of Malaysian Consumers’ Perceptions towards Products Made in Japan
M. Sadiq Sohail
Culture and Religion in International Marketing Strategy: An Examination of Islamic Consumers in African Countries
Alphonso Ogbuehi and Hyun-Sook Lee
Articles
Women Perceptions of Female Images in Advertisements in Brazil: Lesson for International Marketers
Claudia Rosa Acevedo, Ana Laura Arruda, Jouliana Nohara, César Basta José Mauro Hernandez
The Effect of Marketing Capability, Financing Resource, and Spatial Configuration on Market-Focused Flexibility
Li Ling-yee and Gabriel Ogunmokun
Indian SMEs in the era of WTO
Nawal Kishor
Cultural Dimensions of doing Business in Mexico: Perceptions of U.S. and Mexican Executives
Juan B García Sordo
Articles
The Effect of the Internet, Firm-Specific Characteristics and Market Characteristics on Export Marketing Performance: An Empirical Investigation
Craig C Julian and Reidar Holtedahl
Barriers to Commercialisation of High Technology: A Case of Photovoltaics in India
Raja Peter, Laurence Dickie and Vasanthi M Peter
Modelling of Product Standardisation/Customisation Decision-Making by Exporters
Nick Grigoriou and Railton Hil
The Outcomes of Role Strain: A Cross-Cultural Comparison of Field Sales Representatives
Robert L. Engle and Melvin Prince